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Premium Tag for Coffee grown in Araku Valley

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Coffee Board has applied for registration of Araku coffee under Geographical Indications to protect the unique identity of the coffee grown by the tribal communities of Araku Valley in Visakhapatnam district of Andhra Pradesh.

This was informed by Minister of State of Commerce and Industry, C.R.Chaudhary, in reply to a written question in Lok Sabha today.

The Central Government, through the Coffee Board, is promoting production of coffee in Araku Valley by implementing the “Integrated Coffee Development Project”. The scheme includes extending financial support for replanting and expansion, creation of water harvesting and irrigation infrastructures and mechanization of coffee estate operations. In the non-traditional areas financial support is extended for consolidation of existing coffee plantations through gap filling and application of compost. Technical assistance is also provided by organising capacity building programs and field demonstrations. The Coffee Board is facilitating collective marketing of Araku Coffee by providing incentives at Rs. 10 per Kg for SHGs and grower collectives.