Some of our fondest childhood memories belong to those chilled out Sunday mornings and relaxed afternoons spent watching some of the most entertaining cartoons on TV. Whether it was a Spiderman, Tom & Jerry, He-Man, Donald Duck or the famous Mickey Mouse show it didn’t really matter as each of them was as entertaining as the other. Besides watching these “Ek Aur Anek” on Doordarshan was extremely entertaining for all of us until it came to the “Jungle Book” being telecasted on DD National. These animated shows have always captured our imagination. Perhaps it is the curiosity and enthusiasm that has led to so many dramatic changes in the industry of animation, over the last 20 to 25 years. It was the 90’s when Animation was highly popular on TV and we also got a chance to see some of the International Animation movies that started coming through to the Indian Market. Films like Beauty and the Beast, Lion King, Aladdin, Toy Story, Pocahontas, Duck Tales, The Nightmare before Christmas and Anastasia are a few that come to the mind immediately.
While animation in India really took off in the early 90’s, a lot of animation companies came about working on a lot of Indian and International projects. Some of the big names in the animation business were DQ Entertainment, UTV Toons, Jadooworks, Reliance Big Animation, Crest, Toonz Animation to name a few.
Then came the era of Indian content and one of India’s most famous movies Roadside Romeo, My Friend Ganesha, Hanuman, Tenali Raman, and Chota Bheem changed the face of Indian Animation films. “Arjun- the Warrior Prince” released in the year 2012, BOTH IN India and US, the film was vowed for its quality of animation in the film, which not only gave a boost to the industry but also opened up new career opportunities in the industry. Some of the Hollywood production houses and studios initiated tie-ups with Indian production houses and studios. A career in Animation and Multimedia had become the most sought-after opportunity with the mushrooming of Training Academy’s that taught Animation at every other corner of the Street.
The demand for animation has grown hugely because of the outstanding model that has become so popular in our nation. Indian companies are being used by International film and TV production companies. In previous years a lot of 2D Animation was outsourced to India. The 2D had a little bit of 3D as well, however, now there is a lot of 3D Animation Content being outsourced to India in a big way and the overall scenario has completely changed. This will further change with Internet accessibility and the penetration of mobile devices along with the growing goodwill of streaming videos. Apart from all this, there is a growing demand for Animation and VFX content to enhance immersive experiences such as Augmented Reality and Virtual Reality. Smartphones have made animation, VFX and gaming platforms available to the masses. The Indian media and Entertainment Industry is now one of the fastest growing segments in the Global Media and Entertainment markets. Maximum of the global animation, VFX, and games are being produced and distributed globally. Tax incentives, regional dynamics have played a vital role on making low labor costs and lower computing costs available, which have put immense pressure on companies to reduce costs and set up facilities in tax-advantaged or low-cost regions. Consumers are basically consuming more immersive content across channels such as ultra-high-definition TVs, tablets, smartphones and head-mounted devices. Consumers are spending more time on Netflix, Amazon Prime, HULU, YouTube, Twitter, and Facebook. With the growing demand for streaming content and its reach, the Animation and VFX Industry are forecasted to grow exponentially over the next 5 to 7 years.
Animation and Multimedia Courses and Specializations in Demand
The multiple forms electronic media are without a doubt the wave of the future. To cater to the need and requirement for sophisticated entertainment and educational tools, there is a booming demand for talented and skilled 3D graphic artists and animators. Professionals are seen working remotely from home or as part of a team in a professional studio set up.
How to Become a 3D Animator
Multimedia and Animation today is a very competitive field that requires strong foundational fundamental hands-on skills on a 3D Graphics and Animation workflow, alongside a professional and presentable portfolio and a fair amount of experience via an internship or on the job training within the industry. Individuals who are highly creative and possess strong design skills do well in this field.
An entry-level position in 3D animation requires successful completion of at least a basic course that covers Pre-Production (Character Design, Concept & Storyboarding), Production (Asset Build, Layout & Animation – 3D Animation) and Post-Production (Lighting, Effects, Comp & Edit) for Animation. Students should look for a program that focuses on art and design during the learning process. One can also do a Degree program from a recognized university. Students working towards a bachelor’s degree may want to confirm that the following is included as part of the degree program:
- History of Animation
• Scripting & Storytelling
• Conceptualizing & Storyboarding
• Character Development & Asset Building
• 2D and 3D Animation
• Different types or formats of Animation
• Some form of Industry Exposure as part of the Degree program